Whether your dealership is big or small, understanding Hispanic demographics, reaching them via mobile, and engaging in social networks will undoubtedly push forward your marketing efforts to. We understand the concept of ethnic marketing, so whether it is strategy creation, employee developing , public relations or digital media planning, we know how to influence behavior for dealership.
Social Media Management
Did you know?
According to HIS Automotive Polk market, Hispanics currently represent more than $44 billion dollars in new vehicles sales. The total industry sales increased 5.9 percent last year. But, the amount of Hispanic consumers rose 15 percent, attributing to more than 250,000 sales.
Know your audience!
Whether “English-dominant,” or “Spanish-dominant,” the majority of Latinos feel that brands should reach out in both languages. This is important to consider when planning a multi-channel digital strategy that may include social, digital marketing, and employee advocacy.
Social media represents an important touchpoint for Hispanic consumers.
Use video whenever, however possible, and serve it on mobile!
Whether you’re creating a short walk around piece, a 30-second ad clip or a long-form testimonial, use video to capture attentions on every type of mobile device you can.